Burberry introduces Hero, Riccardo Tisci’s first scent for Burberry.
A new masculine spirit exploring the house codes of duality, contradiction and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new modern heroism.
Burberry’s vision of modern heroism is challenging the traditional stereotypes of masculinity and empowering man to transform. Featuring a positive and heroic lead, man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature, as a metaphor for personal transformation.